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Bachelor of Science - Business Administration with a Marketing Emphasis

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Degree Requirements

50 credits minimum (34 credits upper division in Business Administration, Entrepreneurship, and Economics);22 supporting credits = 72 total credits

Internship/Independent Study Policy for Emphasis Requirement: A maximum of 4 credits combined total of Independent Study (BUS 490) or Internships (BUS 492) may count toward the 12-credit requirement for the emphasis. Students are free to strengthen their emphasis area with additional Independent Study or Internship credits beyond the 12-credit minimum.

If a student specializes in more than one emphasis area, no emphasis elective courses can overlap among the emphasis areas.


Required Courses:

  • BUS 251: Principles of Accounting

  • BUS 252: Managerial Accounting

  • BUS 256: Business Analytics I

  • BUS 356: Business Analytics II

  • BUS 367: Behavior in Organizations

  • BUS 374: Business Law

  • BUS 375: Principles of Marketing

  • BUS 381: Info Systems & Organization Design

  • BUS 391: Principles of Finance

  • ECON 311: Statistical Methods

Choose one of the following 4 credit courses:

  • BUS 469: Strategic Management

  • BUS 470: Executive Roundtable Capstone (By invitation only)

  • BUS 467: Business Academic Competition

  • BUS 485: Seminar (Additional fees may apply)

Required Supporting Courses

  • BUS 151: Introduction to Business

  • ECON 203: General Economics

  • ENT 101: Creativity and Innovation

  • BUS 301: Communication for Managers

  • or COMM 306: Business and Professional Communication

  • MATH 245: Applied Calculus (or equivalent)

  • Select one of the following:

  • PHIL 370: Business Ethics

  • RLTH 350: Contemporary Christian Ethics

Marketing Emphasis

A minimum 12 credits of the following:

  • BUS 342: Marketing Research/Consumer Behavior

  • BUS 344: Copywriting/Storyboarding Broadcast Adv

  • BUS 369: Negotiation and Persuasion

  • BUS 376: Sales Management

  • BUS 380: Principles of Advertising

  • BUS 411: Sports-Related Marketing

  • BUS 412: Entertainment Industry Marketing

  • BUS 430: Integrated Marketing Communication

  • BUS 431: Brand Development & Customer Exp

  • BUS 447: Social Marketing

  • BUS 466: Digital Marketing

  • BUS 474: International Marketing

  • ART 385: Advertising Art I

  • BUS 490: Independent Study

  • BUS 492: Internship

  • UNIV 102:Introduction to Personal Finance

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Course and program information may change throughout the academic year to better serve students. The requirements outlined in this catalog do not constitute an irrevocable contract between the student and California Lutheran University. The university reserves the right to change any provision or requirement at any time during the student's duration of enrollment. To view curriculum offering information for the 2024-2025 academic year, please see the Catalog PDF (click "Download Catalog as PDF" at the bottom of this page). 

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