Bachelor of Arts - Marketing Communication

Required: 40 credits minimum, 24 credits upper division.

Required courses

• COMM 101: Introduction to Mass Communication

• COMM 231: Media Writing

• COMM 350: Communication Theories (Capstone)

• COMM 351: Research Methods

• COMM 375: Principles of Marketing

Select one of the following

• COMM 490: Independent Study

• COMM 492: Internship

Select one of the following

• BUS 251: Principles of Accounting

• BUS 255: Environment of Business

Select one of the following

• COMM 301: Persuasive Communication

• COMM 342: Principles of Public Relations

• COMM 380: Principles of Advertising

Select one of the following

• COMM 331: Content Creation for Digital Platforms

• COMM 344: Storyboarding

• COMM 348: Website Design and Publishing

Select two of the following

• BUS 342: Marketing Research/Consumer Behavior

• BUS 430: Integrated Marketing Communication

• BUS 447: Social Marketing

• BUS 473: Marketing Management

• BUS 474: International Marketing

• BUS 4ST: Special Topics (Core)

• BUS 485: Seminar or COMM 485: Travel Seminars

• COMM 411: Sports-Related Marketing

• COMM 412: Entertainment Industry Marketing