Bachelor of Arts - Advertising and Public Relations

43 credits minimum, 24 credits upper division.

Required Courses

• COMM 101: Introduction to Mass Communication

• COMM 231: Media Writing

• COMM 331: Content Creation for Digital Platforms

• COMM 342: Principles of Public Relations

• COMM 350: Communication Theories-Capstone

• COMM 351: Research Methods

• COMM 380: Principles of Advertising

• COMM 431: News Reporting Experience-Echo

• Select one of the following:

  • COMM 442: Advertising Campaigns

  • COMM 450: Public Relations Campaigns

  • COMM 481: Strategic Communication Campaigns

• Select one of the following

  • COMM 490: Independent Study

  • COMM 492: Internship

Select one of the following:

• COMM 301: Persuasive Communication

• COMM 316: Political Communication

• COMM 344: Storyboarding

• COMM 346: Advanced Reporting and Editing

• COMM 348: Website Design and Publishing

• COMM 375: Principles of Marketing

• COMM 411: Sports-Related Marketing

• COMM 412: Entertainment Industry Marketing

• COMM 443: Event Planning and Management

Select one of the following:

• COMM 306: Business and Professional Communication

• COMM 311: Intercultural Communication

• COMM 312: International Media

• COMM 315: Small Group Communication

• COMM 335: Interpersonal Communication

• COMM 336: Nonverbal Communication

• COMM 405: Freedom of Communication

• COMM 406: Legal Issues & the New Media

• POLS 419: Internet and Politics

Communication Elective Credits - 0 to 1 credit