2023-2024 Academic Catalog

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SPMG 488. The Business of Sports. (4).

This course offers a selective examination of various aspects of the business of sport. While the course is anchored on the concepts central to the study of sport management (e.g., Managerial Leadership, Finance and Economics, Marketing, Law, and Ethics), it also grows out of considerable work in the history of sports. So, expect lots of examples and case studies that are historical in nature. The major themes of the course are reflected in the course schedule and include the emergence of professional teams and leagues, tensions between amateurism and professionalism, strategies for developing athletic talent, the globalization of sports, the interaction of business and politics in sport, sports communication technologies, funding and design of sports facilities, and issues of race and gender.

Sports Management


Sports Management.  A truly interdisciplinary major that combines the best of business, liberal studies, and science.  Be prepared for tomorrow's wide world of sports including marketing, psychology, coaching, management, and behavioral sciences from both US and global perspectives.  Real world applications combined with exceptional faculty contribute to a broad set of competencies to get you ready for a job in the field of sports management.