2020-2021 Academic Catalog

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SPMG 488. The Business of Sports. (4).

This course offers a selective examination of various aspects of the business of sport. While the course is anchored on the concepts central to the study of sport management (e.g., Managerial Leadership, Finance and Economics, Marketing, Law, and Ethics), it also grows out of considerable work in the history of sports. So, expect lots of examples and case studies that are historical in nature. The major themes of the course are reflected in the course schedule and include the emergence of professional teams and leagues, tensions between amateurism and professionalism, strategies for developing athletic talent, the globalization of sports, the interaction of business and politics in sport, sports communication technologies, funding and design of sports facilities, and issues of race and gender.