2023-2024 Academic Catalog

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COMM 411. Sports-Related Marketing. (4).

An introduction to management and marketing issues in the sports industry, with a particular emphasis on major and minor league professional sports. Students will receive a broad overview of the structure of sports and its relationship to the dominant culture, the economy and the media. (cross-listed with SPMG 412).

Sports Management


...COMM 317 Sports, Media and Society 4 COMM...Sports Management 4 BUS 411 Sports-Related Marketing...