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COMMÂ 380. Principles of Advertising. (4).
An exploration of advertising from an integrated marketing communications perspective. Focus is on general principles and broad perspectives with particular emphasis on strategy and the role of advertising in an integrated program. Students will examine consumer motivation, planning and development, the creative process and campaign execution and evaluation. (cross-listed with Bus 380).
Spanish Media (minor)
http://catalog.callutheran.edu/undergraduate/coursesofinstruction/spanishmediaminor/
...Relations) COMM 346 (Copy Editing, Layout & Design) COMM 348 (Website Design & Publishing) COMM 380 (Principles...