2021-2022 Academic Catalog

Search Results

COMM 380. Principles of Advertising. (4).

An exploration of advertising from an integrated marketing communications perspective. Focus is on general principles and broad perspectives with particular emphasis on strategy and the role of advertising in an integrated program. Students will examine consumer motivation, planning and development, the creative process and campaign execution and evaluation. (cross-listed with Bus 380).

Spanish Media (minor)


...Choose 1): COMM 331, COMM 346, COMM 348, COMM 407, SPAN 350, SPAN 380, SPAN...