2019-2020 Academic Catalog

Search Results

COMM 342. Principles of Public Relations. (4).

An exploration of the evolution of public relations (PR) as a strategic communication process that builds relationships between organizations and their publics. Students will examine the history, roles functions and purposes of PR, and analyze ethical and professional issues. Focus is on contemporary practices, including social media strategy. Both nonprofit and for-profit organizational structures are considered. Prerequisite:Comm-231.