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COMMÂ 316. Political Communication. (4).
This course investigates the interaction between news media, audiences, and strategic political communicators in the United States. Special emphasis will be given to the role of the news media in politics; the use of campaign practices and techniques in elections; the effects of media messages on audiences; the impact of new media technologies on news and campaigns; and factors shaping news production such as journalistic routines, media economics, and the strategic management of news by politicians.