2023-2024 Academic Catalog

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BUSĀ 411. Sports-Related Marketing. (4).

An introduction to management and marketing issues in the sports industry, with a particular emphasis on major and minor league professional sports. Students will receive a broad overview of the structure of sports and its relationship to the dominant culture, the economy and the media. (cross-listed with COMM 411).

Sports Management


...SPMG 347 Introduction to Sports Management 4 BUS 411 Sports-Related Marketing 4 SPMG 322...