2019-2020 Academic Catalog

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ART 385. Advertising Art I. (3).

In Art 385, Students learn the design techniques, employ visual strategies and find creative solutions to produce commercial imaging. Students undergo intensive and in-depth experience utilizing Adobe Photoshop, major applications of this course. Students are introduced to, and gain "fluency" with, numerous creative tools, and all the aesthetic possibilities implied. Students undergo a series of creative, visual challenges grounded in basic design principles, to help build, and then master, the multiple skills needed to produce a variety of advertising materials including (but not limited to) page layouts, logos, magazine spreads, CD covers, pamphlets, books, business cards, and letterheads. For anyone wishing to develop the basic skill set necessary to compete in the advertising industry -- this course is essential. No pre-requisite.