UG.BA.JOUR - Bachelor of Arts - Journalism

What can you do with a communication degree? Job applicants today must have the tools to frame effective messages in a wide variety of media and platforms. To that end, not only does the Communication Department at Cal Lutheran offer a broad array of mass communication courses but requires that its graduates demonstrate proficiencies in writing, speaking and media production, requires at least one internship, and lays out a unique core curriculum that equips graduates with a background in mass media history, media writing and communication theory. The department boasts an award-winning student newspaper, The Echo, and a campuswide cable radio station and student news program.

The Journalism major prepares students to work across mediums and platforms to meet diverse audiences where they live. Rooted in the foundational skills of accurate and ethical reporting, students will gain extensive experience in reporting for our award-winning student news organization, The Echo, which produces content regularly in both English and Spanish.  

In addition to regular course work, at least one cooperative education experience or senior project is required of each communication graduate. Many students choose to add a variety of media projects, internships, part-time employment, or field experience to their resumés. Cal Lutheran students have recently interned in:

•  Television

  • KTLA

  • KNBC

  • CBS

  • Fox Television

  • CNN

  • KCAL

  • Bunim/Murray Productions

• Radio

  • KCLU FM

  • KZLA FM

• Newspapers

  • Ventura County Star

  • Los Angeles Times

• Sports Information Departments

  • L.A. Clippers

  • L.A. Kings

• Marketing Departments

  • The Gap

  • Access Hollywood

  • Disney

  • J.D. Power

  • Amgen

  • Capitol Records

  • Warner Brothers

Because of its internship programs, contacts in the professional world and the excellent support of the Career Services Center, the placement rate for Cal Lutheran communication majors is quite impressive. Recent graduates have taken rewarding jobs in:

• public relations

• human resources

• media market research

• education

• publishing

• radio

• television

• or have entered graduate school.

Students who desire to work as marketing communication department managers, marketing representatives, and trade negotiators for both private corporations and government agencies are directed to the marketing communication degree which appears later in this catalog. Cal Lutheran marketing communication graduates have gained the ability to research, plan, organize and direct internationally focused marketing campaigns and have acquired the interpersonal skills needed to move into upper management.